Le Frenchy Studio
Les Croisettes

Vendée · France

Client
Les Croisettes
Holiday cottage · Vendée, France
Services
Brand + Website
Identity · UX · WordPress
Tools
Illustrator
WordPress · Photoshop
Year
2024
Live · lescroisettes.com
01 · The Brief

Rustic elegance.
Timeless identity.

Les Croisettes is a holiday cottage nestled in the verdant landscapes of Vendée, France. The brief was to build a brand as warm and memorable as the property itself, rooted in the region's agricultural heritage and natural beauty.

The identity needed to feel authentic and timeless, from a hand-crafted monogram logo to a WordPress website that guides guests from first discovery to booking.

“Rustic charm meets refined hospitality.”

Brand Vision, Les Croisettes
1
Rooted in Vendée. The logo draws from the region's farmhouse architecture, rolling fields, and the sacred heart symbol.
2
Nature first. Warm earth tones and natural textures that echo the Bocage Vendéen.
3
Authentic. Every design decision reflects the honest, artisanal character of the property.
4
Easy to book. A clean WordPress website built around a frictionless guest journey from discovery to reservation.
02 · Brand Identity

The mark of
a place, a heritage.

Logo system
Les Croisettes logo
Les Croisettes alt logo

The monogram depicts a farmhouse nestled amidst rolling fields, bathed in the golden glow of the sun, with a sacred heart at its centre — a timeless symbol of Vendée's cultural heritage.

Colour palette
Les Croisettes.
Hex
35443a
Dark Green · Primary
Cc
Les Croisettes.
Hex
f0d3a1
Cream · Secondary
Rr
Les Croisettes.
Hex
a9c1ac
Sage · Tertiary
Oo
Les Croisettes.
Hex
0e0903
Charcoal · Background
Ii
Branding board 1
Branding board 2
Branding board 3
Branding board 4
Branding board 5
Branding board 6
03 · Brand Application

The identity,
in every detail.

From letterheads to tote bags, the brand identity was applied across every guest touchpoint with consistency and warmth.

Les Croisettes tote bag
04 · The Website

From discovery
to booking.

A warm, intuitive WordPress website that walks guests through the property, the region, and the booking process with ease.

Website screenshot 1
Website screenshot 2
Website screenshot 3
Website screenshot 4
★ See it live ★
lescroisettes.comVisit the site ↗
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